Pursuit Boats upgraded from an annual brochure to a polished magazine, crafted by editors who know the audience intimately.
THE INSIGHT
Pursuit Boats, known for their award-winning center console, dual console, and offshore sport fishing boats, set out in 2023 to reimagine how they showcase their offerings. After nearly 50 years in business, the company envisioned a high-end, visually striking custom publication that would do more than highlight boat models and features—it would capture the lifestyle of real owners and the incredible destinations their boats take them.
THE SOLUTION
With a roster of editors well-versed in boating and fishing content, AIM was primed to bring Pursuit’s vision for a custom publication to life. In just four months, AIM transformed the concept into reality, generating story ideas, crafting and editing all content, designing each page, and overseeing the production and shipping processes with the printer.
THE RESULTS
AIM delivered 10,000 glossy issues of EXPLORE just in time for the 2023 Fort Lauderdale Boat Show. The magazine is bold, contemporary, and fresh, reflecting the aesthetic of Pursuit’s premium brand of boats, and offers a new way to share the company’s legacy and future.
Testimonial (to come)
“We went to AIM to create and update several product manuals for a non-technical customer base. AIM accepted the challenge and assembled a team with the technical understanding, writing, and creative skills necessary to develop the manuals we sought. Throughout the editorial process, they provided timely and thorough service. Our customer feedback has been exceptionally positive, and calls to our Support Center have decreased because of the improved manuals. Thank you, AIM.”